Having a website, doing on-page and off-page optimization and analyzing guests is not everything what webmasters and internet marketers ought to do. you need to know how your web site is ranking in varied search engines (at least Google, Yahoo and Bing). this applies for every keyword you're interested in. Knowing the search engine result page (SERP) position is important to understand the traffic volume, any fluctuations in financial gain or just any other parameter which may be related to programme ranking.
In general you can track few keywords manually. you can easy enter that phrase in browser and check position of your target page. but the manual approach lacks many vital steps. it's not enough to visualize ranking, it's almost obligatory to record positions and different relevant information. Having a history of positions can assist you to see what amendments to the web site have contributed to some important change in ranking. Of course, fluctuations in positions are natural, search engine algorithms modification, new web sites come on a daily basis and lots of factors contribute to the position of your website in search results.
The best thanks to track ranking is to use some software package. There any several such tools around. Market Samurai, as an example, has a superb rank tracker module. It tracks not only rank positions however additionally the amount of backlinks and PageRank. you only need to periodically trigger updates and all relevant data are collected and keep into database. At any time you'll be able to get the newest knowledge and you'll be able to conjointly display graphs showing progress over time.
How you can use the following data? you'll be able to track the progress of each target keyword. If you're doing SEO you will monitor the effect of each change in page content or external links. the consequences don't seem to be in real time seen, but sooner or later you must spot the difference. If the change in ranking drops considerably then this can be a sign of some wrong action on the website. you should not combine initial ranking fluctuations that area unit quite common for new websites with ranking changes of older and established pages.
Anyway, rank tracker is one among the tools in trade. If internet marketing is your business then you are probably victimization it on a daily basis. Remember, position in computer program leads to not only SEO, it's also a reflection of the standard and usefulness of the content.